South Metropolitan TAFE

An interactive retail marketing experience was created via an Instagram augmented reality filter. Visual merchandising students from South Metropolitan TAFE created two retail installations for Westfield Booragoon shopping centre. The final result was an interactive, innovative and engaging, adding a ground breaking element to retail visual merchandising.

“It has been an absolute pleasure to work with Natalie Marinho and Voyant AR. Natalie's organisation, creative enthusiasm, incredible digital talents and professionalism brought our Augmented Reality concept to life. Working with visual merchandising students from South Metropolitan TAFE on a live work VM install with Westfield Booragoon, Natalie's AR components brought movement and a fourth dimension to a static visual installation. The final result is interactive, innovative and engaging, adding a groundbreaking element to retail visual merchandising. Meeting a demanding budget and time frame, Natalie was accommodating, generous and committed to an outstanding result. Thankyou Natalie - what a joy to work together!” Lisa Piller, South Metropolitan TAFE.

Video Credit: Westfield/Jarrad Seng.